There may be no rite of passage more important for a girl in the Mexican and Latin American culture than her fifteenth birthday.
"It's like living a dream," said Janet Martinez.
That birthday is celebrated with the traditional party known as the Quinceañera.
"Someone said it's like a wedding without the groom," said Janet.
At Once Upon a Dress in Naples, she threads together the sparkles and shimmer that symbolize womanhood.
"It's my everyday motivation to work my hardest so that every girl in town and even out of town can find their dress," said Janet.
It's a mission that stems from her own memories of growing up in Cuba. "We didn't have the opportunities or resources we have here," said Yanet. "I barely had a couple of dresses to choose from."
While Janet could provide more for her own daughter, Melanie, her drawback was different.
"The girls may be a little shy or have low self-esteem and they're like, okay, my parents want the celebration, but I don't feel good," said Janet.
That was, until Janet and her mother designed a dress that was Melanie's perfect fit.
"She's soft, she's romantic. I think the 3D flowers speak a lot of what her style is," said Janet. "It's very inspiring to look at your little baby now become a young girl. Time flies and I'm sure every mom out there feels the same way. You're like, how did that little girl turn into a Quinceañera?"
It's the experience Janet's family wants to create for others.
"We believe in beauty. It doesn't matter the size or the background or the culture," said Janet.