The real estate market has shifted, especially here in Florida, and it continues to evolve.
So, what are some essential things you need to know if you are looking to sell or buy a home?
Aprile Osborne, the founder of Call It Closed International Realty and the Chief Vision Officer, joined Gulf Coast News to share a few essential “must-knows” before she launched her "Market Shift" book tour.
With more than 23 years of experience in real estate, Osborne explains how dramatically different the landscape is now than when she started in 2002 – or even since the pandemic five years ago. Nowadays, 97% of home buyers start searching online, bypassing the need to first connect with a brokerage. However, technology won’t replace agents.
In Aprile's book " Market SHIFT: 7 Essential Things to Know about Real Estate Right Now, " she explains the number-one essential thing to know about real estate is mastering market analysis. Successful real estate professionals – as well as buyers and sellers – must stay informed on home values, interest rates, economic trends and more. She also points out the need to evolve as the industry changes and the growing role of AI, data and predictive analytics.
So much of our world is online now, so it makes sense that the digital revolution is transforming real estate as well. AI chatbots and virtual assistants can schedule appointments, answer inquiries, nurture leads, and engage potential buyers before you even pick up the phone. Osborne says that if you’re a realtor and you're not using technology to scale your business, you’re already falling behind.
For more information, visit Osborne online at CallItClosed.com .
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