It's auction day at the Naples Winter Wine Festival

NAPLES, Fla. — Paddles up! The Naples Winter Wine Festival auction happens Saturday, aiming to raise millions of dollars for children in Collier County. The 2025 Wine Festival raised a record-breaking $34 million.

• RELATED: Naples Wine Festival kicks off with inspiring stories from local children: Meet the kids

It takes place under the tent at The Ritz-Carlton Naples, Tiburón and is one of the world’s top charity wine auctions.

The "auction lots" that people bid on at the Naples Winter Wine Festival are AMAZING. To give you an idea, in the past, there has been at least one winning bid exceeding $1 million. 

WINK News reporter Lauren Halpern is at the event, providing an inside look at this year's auction and updates throughout the day.

• RELATED: Naples Wine Festival aims to raise millions for Collier County kids

The Naples Children Foundation, the founding organization of the Naples Winter Wine Festival, is also hosting an online auction through Tuesday, February 3, 2026. It allows supporters to bid on over 100 unique wine, food and travel experiences.

For more information on the Naples Winter Wine Festival or the Naples Children Foundation, click here.