Reporter: Zoe Warner
•4/6/2026

MATLACHA, Fla. (WINK)—Businesses on Matlacha and Pine Island are feeling optimistic as they prepare for the slower summer months following a successful spring season.
The area struggled to recover from Hurricanes Helene and Milton, with business owners previously telling WINK News they rely heavily on tourists and customers to keep their doors open. This year, conditions have improved significantly compared to the same time in 2025.
"I feel a lot better this year going into summer than I did last year," said Rachel Chalupsky, owner of The Perfect Cup.
For neighbors and business owners on Matlacha, the struggle of recovering from a natural disaster is all too familiar. The financial toll of rebuilding after hurricanes has been substantial.
"I mean, it takes a lot out of your pocket to revamp everything after that happens. And we were, we had such a slow season last year," Chalupsky said.
With no major hurricanes hitting Southwest Florida in 2025 and construction on the Little Pine Island Bridge finally complete, sales are looking steadier for businesses on the island. The bridge completion has allowed traffic to flow more smoothly, bringing more tourists and customers to the area.
"It's our best so far in the five years I've been here, we had a lot of Spring Breakers come, especially during the Lee County spring break period. That was probably our busiest week," Chalupsky said.
William Tidball, owner of CW Fudge Factory, noted the dramatic improvement in traffic conditions compared to the previous year.
"Last year we were like landlocked by an hour and 45 minute traffic in both directions. This year, the max traffic I saw, other than a couple times when they were doing some power pole or the road construction 15 minutes," Tidball said. "So every day we get closer and closer to one step back to normal."
Business owners want people to know that regardless of the time of year, they're open and always accepting new and returning customers. Local support has been crucial during slower periods.
"We try to help each other out. The locals here, they support us in the off season. They come in and come back in again when there's not tourists, and they keep us going," Chalupsky said.
Tidball encouraged visitors to explore what the area has to offer.
"There's lots of new stuff out here. New businesses are opening. Great restaurants are out here. You haven't been out to Matt Lachey in a long time. It's a great time to come out and visit us," Tidball said.