Reporter: Bianca Smith
•4/24/2026

NAPLES, Fla. (WINK) — As spring heats up and summer sits right around the corner, it is officially time to refresh your closet. And instead of scrolling through endless online shops, one local boutique has everything you need.
At Love, Céline, style meets intention. Founder Jennifer Kallstrom turned a dorm room dream into a growing Southwest Florida brand. “I just started selling clothes online. My parents always encouraged me to start a business, and I’ve always loved fashion,” Kallstrom said.
What started as a small college hustle has grown into a boutique known for carefully curated pieces and standout seasonal drops. Every item on the rack is handpicked by Kallstrom herself.
“I’m very picky with my clothes,” she said. “I need to touch and feel all of them. I only put clothes out that I know I’d wear too.”
That attention to detail shows in the latest spring and summer collection.
Think bright colors, bold patterns, and pieces you can wear more than once without feeling repetitive. Kallstrom said versatility is key. “A lot of people struggle to turn one outfit into many. You can take one look and switch it up with sunglasses, a bag, or a jacket.”
From flowy dresses to embroidered shorts, the boutique offers a mix of styles designed to make getting dressed easier and more fun. And for anyone who feels stuck when it comes to styling, Kallstrom and her team are ready to help.
“I see it all the time. People buy great pieces but struggle to put them together,” she said. “That’s why we’re here. We’ll work with you to create the perfect spring or summer outfit.”
Beyond fashion, Love, Céline is also focused on giving back. On May 25, shoppers who bring in gently used clothing will receive 10% off their purchase. Donations will go to a local women’s shelter. “This is a cause that’s close to my heart. We always make sure to give back to the community,” Kallstrom said.
A Naples native, Kallstrom said the area’s growth has created space for boutiques like hers to thrive alongside other small businesses. “We’re bringing something fresh to the area, and we’re surrounded by other amazing local businesses.”
With locations in Naples and Bonita Springs, the boutique is continuing to expand. Starting Memorial Day weekend, Love, Céline will also pop up in Nantucket for the summer season.
So, if your closet is calling for a seasonal reset, this might be your sign to skip the big chains and shop local. Because the perfect summer outfit could be waiting just around the corner.