Korean beauty store uses high tech skin analysis to personalize routines

ESTERO, Fla. (WINK) — Korean skincare has taken over social media feeds with glass skin routines, sheet masks and endless product recommendations. But with so many products on the market, figuring out what actually works for your skin can feel overwhelming. That’s what inspired Ambar Abadi to open her Korean skincare beauty store in Southwest Florida.

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Inside Pure Seoul Beauty, customers won’t find shelves organized by “dry,” “oily,” or “combination” skin types. Instead, Abadi focuses on what your skin actually needs.

“It’s all about your skin needs, not your skin type,” Abadi said. “That’s the biggest difference between Korean and Western skincare.”

To help customers better understand their skin, Abadi invested in a skincare analysis machine equipped with eight spectrum cameras. The technology takes detailed images of the skin and analyzes everything from moisture and oil levels to blackheads and skin barrier health.

“This machine helps people know exactly what products you need to put on your skin,” Abadi said. “It’s all about your skin needs.”

Pure Seoul beauty is divided into four categories designed to target different concerns: calm and barrier, hydration and nourish, glow and age support, and oil and acne care.

The calm and barrier section focuses on repairing and protecting the skin barrier with ingredients like centella, ceramides, heartleaf and green tea. Hydration and nourishing products feature ingredients such as hyaluronic acid, peptides and panthenol.

For Abadi, one of the biggest surprises about Korean skincare was learning more about the ingredients themselves.

“The ingredients are so fresh and clean,” she said.

While trendy products continue to go viral online, Abadi said consistency matters more than constantly switching routines.

“If you abandon your products, you don’t give them enough time to work,” she said.

She also wants customers to understand that not every trending product is meant for every person.

“There are some amazing products, but it’s so important to know what you’re putting on,” Abadi said. “You might buy a great product that can harm your skin if you don’t know how to use it.”

Abadi said Korean skincare focuses heavily on prevention rather than correction, something she hopes to bring more awareness to in Southwest Florida.

“It works because you’re giving your skin everything it needs from the beginning,” she said. “You have healthy skin.”

And if there’s one product she recommends to everyone living in the Sunshine State, it’s sunscreen.