Reporter: Mayzie Olson
•6/16/2026

There are new tools to help alleviate stress and save shoppers time ahead Amazon Prime Days next week.
From June 23-26, Prime members will find millions of deals dropping across more than 35 categories.
Whether you're shopping for yourself next or trying to find a last-minute gift for Father's Day, there's a new tool to help out ahead of this sale.
Amazon has introduced Alexa's AI-powered shopping. The new feature offers multiple ways to help shoppers prepare for the 4-day shopping bonanza.
Alexa is able to set personalized deal alerts, build a tailored shopping list of deals, and even offer suggestions for similar products the account holder may be interested in.
The tool also provides real-time recommendations to help shoppers navigate the millions of deals available during Prime Day.
Shoppers can also utilize the 'find gift' option ahead of Father's Day on Sunday, June 21.
To use this feature, prime members can click the "Alexa for Shopping" icon in the top left.
Several prompts will appear, including 'set a personalized deal list' or 'find a gift' options.
Prime members can track certain categories and specific items they have their eye on ahead of Prime Days.
If shoppers change their mind, they can add categories later or restart the process entirely
After clicking the "find a gift button," Alexa will ask questions like who the gift is for, what the occasion is and what the budget is.
Prime Day starts Tuesday, the 23rd, and runs through Friday.
Click here for more WINK Smart stories.