Thread hosting 24-hour TikTok Live marathon to celebrate new Crescent Bag

PROVO, Utah, Aug. 24, 2026 (SEND2PRESS NEWSWIRE) — Thread is launching its new Crescent Bag with a celebratory 24-hour live marathon on TikTok with hosts from the entire Thread team this coming Tuesday, Aug. 25, 2026. Thread was founded in 2015 with a simple idea of bringing expression to everyday carry; the Crescent Bag joins the existing lines of colorful wallets, crossbody bags and travel totes.

“We’re a small, passionate team, and we want people to see that,” said Christian Otting, Director of Supply Chain and Operations at Thread®. “No script, no polish — just what it’s really like building a brand like Thread. This is who we are.”

The public is invited to join on TikTok (@thread_wallets) starting at 8 a.m. MDT to ask questions to all departments, learn about Thread, win free product and be entertained by the team. Link: https://www.tiktok.com/live/event/7676596442407895053?enter_from=share.

SCHEDULE:

Tuesday, 8-11 a.m. MDT: Influencers, Yaime Diaz and Customer Service, Sage Schenk

Tuesday, 11 a.m.-2 p.m. MDT: Social Media, Sierra Knell

Tuesday, 2-5 p.m. MDT: Marketing, Lex Hymas

Tuesday, 5-8 p.m. MDT: Co-founder and Brand, McKenzie Bauer

Tuesday, 8-11 p.m. MDT: Finance, Ryan King

Tuesday, 11 p.m. to Wednesday, 2 a.m. MDT: Co-founder and Product Design, Colby Bauer

Wednesday, 2-5 a.m. MDT: Operations and Supply Chain, Christian Otting

Wednesday, 5-8 a.m. MDT: President and Technology, Mitch Sanders

ABOUT THREAD:

Based in Provo, Utah, Thread (and Thread Wallets) began in 2015 with the idea of bringing expression to the wallet category and has since expanded into the bag market with innovative prints and silhouettes. Thread has made an impact with its branded elastic wallets, wristlets and lip balm holders as the go-to purse replacement for teens and young adults. Learn more at: https://www.threadwallets.com/.

LOGO link for media (SVG): https://www.threadwallets.com/cdn/shop/t/1077/assets/thread-logo-black.svg

NEWS SOURCE: Thread

Keywords: Fashion Industry, Thread Crescent Bag, 24-hour live marathon on TikTok, Yaime Diaz, colorful wallets, crossbody bags and travel totes, PROVO, Utah

This press release was issued on behalf of the news source (Thread) who is solely responsible for its accuracy, by Send2Press® Newswire. Information is believed accurate but not guaranteed. Story ID: S2P137626 APDF15TBLLI

To view the original version, visit: https://www.send2press.com/wire/thread-hosting-24-hour-tiktok-live-marathon-to-celebrate-new-crescent-bag/

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